BlackBerry Messenger will hit Android and iOS over the weekend, and will look to reclaim some of the glory from its heyday. But BBM’s task has been made that much harder by the proliferation and establishment of apps such as WhatsApp, Line, Hike and WeChat. It sure has the pedigree to woo users, but will BBM succeed where many pretenders have failed, especially when the alternatives are so deeply entrenched? More importantly, will you download BBM to give it a shot or will you stick to your existing app?
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